Registering a trademark with the European Union Intellectual Property Office (EUIPO) is a crucial step for any company looking to protect its identity and differentiate itself in the market. The trademark is not only its name or logo but also an intangible asset that builds consumer trust and allows companies to strengthen their presence in their sector.
Registering with EUIPO grants exclusive rights over the trademark in the 27 member states of the European Union. This means that no other company can use the same or a similar identifier for the same products or services without authorization. Additionally, a registered trademark facilitates its commercial exploitation, making it a key element of business strategy.
The registration process with EUIPO starts with a prior search to ensure that the trademark you want to register is not already in use by another company. Although it is not mandatory, conducting a search beforehand is highly recommended to avoid opposition or objections that could delay or prevent the registration process. Once the availability is confirmed, the application must be filed specifying the name or logo of the trademark, the products or services it will apply to, and the applicant’s details.
After submission, EUIPO conducts a formal examination to ensure that the application meets all legal requirements. If no issues are found, the application is published in the EU Trade Marks Bulletin, allowing a period of three months for third parties to file oppositions if they consider that the trademark would violate their rights. If no oppositions arise or if they are resolved in favor of the applicant, the EUIPO will grant the trademark, providing protection for a period of ten years, renewable indefinitely.
Failing to register a trademark carries significant risks. A third party could register it before you and claim ownership, forcing you to change your brand identity and harm your business. Additionally, its protection would be limited, making it vulnerable to counterfeiting and potential legal issues. Not registering can also be an obstacle when contracting or making agreements with third parties, as the legal security of the trademark is a key factor in any business operation.
Protecting a trademark with EUIPO is a strategic decision that guarantees exclusivity and long-term security. While the process may seem simple, having specialized advice is key to avoiding mistakes or setbacks. A proper approach from the start helps optimize trademark protection and strengthens the company’s position in the market.
At Cysae Legal, we can assist you throughout the process of registering your trademark with EUIPO, ensuring effective protection and avoiding any legal inconveniences. Contact us to receive specialized advice and guarantee the legal security of your trademark.
